The Fields of Green
The NCAA ratings drop isn’t a cause for concern. It’s a call for new measurements for success.
We’re entering a new age of content distribution, with Twitter being the surprising beneficiary.
A social media platform may provide Steph Curry a new way to interact with fans.
Super Bowl 50 has laid the groundwork for how all media companies can use multiple touch-points to interact with the consumer.
The NFL shut down Deadspin and SBN’s twitter handle and it could set the stage for a new battle in content rights.
Specialized smart phone sports applications could put pressure on Twitter.
The NBA used the 2015 All-Star weekend to demonstrate its commitment to new technology.
The Super Bowl was a new media success, setting new records for Twitter and online streaming.
NHL Commissioner Gary Bettman says that part of the league’s success is due to its embrace of digital and social media.